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It keeps our business going and its 30 years now, 30 years for BluBlocker. You do have a website, dont you? Andrew: There it is right on your screen now. Everybody thought I was nuts. Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. A co-owner of the Los Angeles Football Club has been charged with orchestrating a scheme to gain control over two investment advisory firms so he and a Sugarman states that yes, you need to include features and benefits, but each sentence needs to flow into the next and thats your main aim. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. But the point was I made it so you were so curious and one word led to another. Joe: Handbook, Im sorry. Its from these failures that I learn things. She was so impressed. Even if youre not musical, you know something is off and it ruins the experience. He said, This is not my life. And my two sponsors, which Im grateful for are the company that will help you hire great developers. This is such a great opportunity. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. Connect with your prospects desires and pain points. So storytelling, why is storytelling so great? But Ive got to get an ad done in a couple days.. Were betting that the Bears are going to win and to prove that, were going to sell you a computer. Now we sell a few thousand, but thats it. You might not know this, but I am probably the biggest failure youll ever interview on your show, primarily because I have failed so many more times. . Joe: Well, its called Maui Weekly. But how would you understand that people were intimidated by installing a thermostat? His books include AdWeek Copywriting Manual, Triggers, and Success Forces.. Well, I was in electronics. Youve covered just about everything I could think of. joesugarman.net Profile Title:The Well, the real key is do what I did. You can always Google. You had to buy the pair in order to know. I wasnt selling sunglasses. There are a few other stories that I tell. I took a photograph of it and ran it. And in the process, he got his new No. Have you ever heard a band play when one instrument is in the wrong key? You mentioned earlier that you didnt have any experience with television but you decided not only to create your first infomercial but to also star in it. Burt Sugarman net worth: Burt Sugarman is an American television producer who has a net worth of $25 million. Burt Sugarman is a true legend in the world of TV entertainment. I look around its absolutely drop dead gorgeous, beautiful place. They couldnt wait to get the copy in the mail. He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962. You need to grab your readers attention with a short sentence thats easy to read. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. If you suspect somebody as being not right, dont deal with them. So, as your reward for making it to the end. They offer a no-risk trial period. That was that people would tear out the ad from the magazine and then months later order the product. All right. Andrew: I appreciate that. Exactly. Joe: The one you love is going to win. In Sugarmans catalogue ad for a burglar alarm he includes this copy under the header YOU JUDGE THE QUALITY., Will the Midex system ever fail? They turned an objection about the price into a benefit with just two words. I noticed your first response came in the form of a story. His major profession as a Producer has made him extremely wealthy. Joe: My office address is 3350 Palms Center Drive and thats Las Vegas, Nevada, of course, 89103. They did such a good job that he started talking about them just to tell the rest of the entrepreneurial world how effective they were for him. Magical Branding. Reassuringly expensive was the punchy tagline. Because we wanted to sell our products through the internet. Instead, you see similar products that claim they will make the customer lose weight, get toned, and get a flat stomach in no time. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. I said, Okay. Sign up at Bench and get 20% off for your first 6 months. And he happened to write a book on copywriting that has become a classic. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. Storytelling is very, very powerful. Download our FREE, expert eBook to unravel the mysteries of high converting copy. Joseph Sugarman has sold millions of dollars worth of products and made many men and women rich. Think about the rhythm of your sentences. In 1971, after six years of running his own ad agency, he saw micro-electronics as an exciting opportunity and formed a company to market the world's first pocket calculator through direct marketingall from the basement of his home in Northbrook, IL. Is it AdWeek Copywriting Manual? He was one of the first advertisers to accept credit cards over the phone, pioneering a lot of the direct advertising we see today. This whole interview is sponsored by two great companies. Last year I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco and weve never seen so much grass. Here it is. Why is this? Unfortunately, our scientist, who was a felon, we didnt know, really misled us. So, we didnt allow. He is best known for building a business called JS&A Group Inc. and making millions of dollars worth of sales simply from his ability to write unique and compelling ads in a catalogue. Heres one you have in your book. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. WebJoseph Sugerman is 75 years old today because Joseph's birthday is on 12/17/1947. They say, Here are two developers. He talks to one, hes great. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. The one for BluBlocker, I tell the story of how I discovered it. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. $100,000 - $1M. Andrew: Which of your books is a good first book to read for someone who wants to learn your writing process? Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? Andrew: You were innovative in a lot of places. Joe: Yeah. Someone showed up at his house. While still serving as vice president, his net worth was $2.5 million, but in the years between holding political office his net worth shot up to $8 million, according to Forbes. Remember the first piece of copy you wrote? Andrew: What was the funny story, acquiring it or selling it? Is that what you mean, or do you mean in general write a lot? When I became that expert, then ideas would flow to me. He makes no outlandish promise about reliability and invites the reader to be the judge, showing implicit trust in their shrewd intelligence. LAS VEGAS, March 25, 2022 /PRNewswire/ -- Successful entrepreneur, Joseph (Joe) Sugarman, best known to millions for his BluBlocker Sunglasses, passed away peacefully while surrounded by his family on March 18. He was 83. He said, Joe, weve got to have you teach all of our marketing people direct marketing and what you did in your book. So they hired me. They said, Could you just ship it? This is what we know about Jay Sugarman net worth based on a recent study by Forbes and business insiders: Its around more than a couple of million USD. The designer's estimated net worth is about $700M. Joe: You can check with eBay, sometimes this thing is worth $30 to $50. Mary, his wife, has a net worth of around 100 million dollars. I couldnt even my parents to let me grow my hair a little bit longer. He started this bingo card creator. Ive got to start my own company. He did. (561) 278-5557 or (866) 879-2924, Copyright 2023 American Writers & Artists Institute, FREE TRAINING The Best Niche for New Writers, One Dollar to Try But This Ends TONIGHT, Today Only! Joe: Yeah, you cant do that because Im always on the go. It required a little bit of installation. But I said, There was one feature I liked and that feature was how easy it was to install. The big fear that people have when they buy a thermostat is they have to hire an electrician to install it. Facebook Twitter Pinterest LinkedIn Email, Call Member Services One of my past interviewees, a guy name Patrick McKenzie, was a Japanese salary man when I first met him. If you start like this, thats fine. Andrew: Are you giving me your credit card number? You listen to it. Well, the Bears won. Now with the internet, its so much easier because first of all, you can test very inexpensively. I discovered infomercials. They feel, Well, hes telling us maybe its not a good name, but yeah, that seems like a really interesting product. Its called Bench.co. That was the story about buying that property. Is it Top Talent or Top. DETAILS BELOW. And copywriting legend Joseph Sugarman describes his first ads as horrible. Its like I worked my whole life to reach a point where I was with BluBlocker. And Stupidly Reasonable Prices. Want Sales Copywriting that Snags, Compels and Converts. I look at the ads I wrote initially and its embarrassing. Andrew: At its height, how much did BluBlocker generate in revenue? Family & Early Life The USA is where Jay Sugarman was born. He was the first to market the cordless phone and the Bye everyone. Its a long story. But I think the first pocket calculator which led to other electronicwe were the first ones to introduce to the pocket calculator. Hey, you never know. I do not know why. Joseph Sugarman is one of the most epic copywriters thats ever lived. Joe: I spent 22 years improving the property and making it even more beautiful than it was back then. So I said the greatest feature was how easy it is to install. President Reagan just allowed the FCC or FTC to allow those. Joe: The other thing I was going to say too was that you want to create curiosity. Joseph Sugarman, The Adweek Copywriting Handbook The world is overflowing with ideas, hell, the world is made from ideas. In order to build a curiosity, I start knocking the product, calling it stupid, calling the name stupid, really blasting the product.. Well, last year, I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco. Want to Read. Get the best of the best right now. Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. How Much Burt Sugarman Earns A Year? The lesson is when we found out that he was a convicted felon, we should have cut our relationship immediately. Im really grateful to them for sponsoring. Thats how Sugarman was able to keep a prospects attention throughout a whole page of copy. What differentiates one dating app from another? I do it because I have an audience of entrepreneurs who want to learn from other entrepreneurs, want to keep building their businesses, and my goal is for you to be listening to this interview, to use what youve learned, and then to come back here and do an interview yourself so you can teach other entrepreneurs how you did it. The following copy is first on their Quality page as they know everyones priority when it comes to food and drink is the ingredients.