Promoting Behavioural Change

Under the Satya Bharti Abhiyan, various activities to promote behavioural change among people and encourage good sanitation practices have been undertaken, which include:

  • Information, Education and Communication (IEC): The field team engages with direct beneficiaries and also with the community members across the region to increase awareness on the importance of adopting healthy sanitation practices. A well-structured IEC campaign comprising elements listed below are used to encourage regular use and proper operation and maintenance of toilets:

a. One-on-one interaction with beneficiaries

b. Display of posters

c. Distribution of booklets

d. Village meetings/Gram Sabha

e. Rallies/road marches across the village

  • Students as change agents: While the Abhiyan was rolled out in Punjab, the impact of the program was felt in all six states of India where Satya Bharti Schools are present, including Rajasthan, Haryana, West Bengal, Tamil Nadu and Uttar Pradesh. This is due to the powerful campaigns run by the students and teachers of the 254 Satya Bharti Schools. These campaigns have resulted in the construction of over 3,000 toilets in the homes of students.
  • Random sample checking of usage at various intervals as well as after one year of handing over of toilets: Survey for verification of the usage of toilets in Ludhiana revealed very encouraging results. A total of 6,423 IHHLs (approximately 36% of the total toilets constructed) were checked in 140 villages, and the results were as follows:

a. 98.54% being used

b. 0.88% not being used (primarily because of renovation going on in those houses)

c. 0.58% could not be checked as the houses were locked The checking of toilet usage also brought forth some gaps which were addressed through targeted IEC.

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Job Description Academic Mentor

  • To support School Heads / Principals and strengthen the curriculum planning, delivery and class room transaction process for improved effectiveness.
  • To optimize usage and improvement of school’s infrastructure and facilities especially working toilets, functional library, computer labs, Science labs and energized classrooms.
  • To activate critical processes such as sports, drawing and other student cantered activities and events.
  • To smoothen academic operations throughout the year and also non-academic operations viz sports day, annual day, republic day, community volunteering, PTM etc.
  • To support teachers through interactive sessions.
  • To conduct subject wise week in schools for Science, English and Math linked with the annual curriculum.
  • To extend technical support to teachers on subject specific skills.
  • To support on difficult concepts and conduct specific need-based refresher training.
  • To extending support in planning the entire academic year including curriculum rollout, remedial, assessments and processes for ongoing monitoring and mentoring.
  • Candidates should aware about local language.

Job Description Senior Executive – Communication

  • To support School Heads / Principals and strengthen the curriculum planning, delivery and class room
    transaction process for improved effectiveness.
  • To optimize usage and improvement of school’s infrastructure and facilities especially working toilets,
    functional library, computer labs, Science labs and energized classrooms.
  • To activate critical processes such as sports, drawing and other student cantered activities and events.
  • To smoothen academic operations throughout the year and also non-academic operations viz sports
    day, annual day, republic day, community volunteering, PTM etc.
  • To support teachers through interactive sessions.
  • To conduct subject wise week in schools for Science, English and Math linked with the annual
    curriculum.
  • To extend technical support to teachers on subject specific skills.
  • To support on difficult concepts and conduct specific need-based refresher training.
  • To extending support in planning the entire academic year including curriculum rollout, remedial,
    assessments and processes for ongoing monitoring and mentoring.
  • Candidates should aware about local language.